Websites & Web Design
Your website is more important to the success of your business than you may know. 93% of consumers search the internet before making a purchasing decision. It's common practice for a consumer to hear about your business through an advertisement or even a friend and immediately visit your website to find out more about you. What they see when they get to your site most often decides whether or not they do business with you. The sad fact is more than %55 of website visitors will spend less than 15 seconds on a website and then leave. In the industry we call this a bounce.
Our websites are not only visually stimulating, they are set up to convert consumers doing research into purchasing customers.
To prevent a consumer from finding your website and then quickly leaving, it’s important that we make the information they are looking for as easy to find as possible. It’s important to stick with the facts about your products, services and business and avoid watering it down with marketing jargon and random sales pitches.
This information needs to be laid out in a way that’s easy for a consumer to navigate and easily find what they are looking for wihtout confusion.
Graphics play a huge roll in a website because the human mind processes an image 60,000 times faster than a word. High quality, engaging graphics will get a consumer’s attention and encourage them to read more about your business.
A clear call to action Is essential. Your website needs to clearly let the consumer know what they need to do to take the next step towards a transaction with your business.
Last but not least, your contact information needs to be easily found at any time on your website.